Sky Q - "Sky Q Box 3"

Brothers and Sisters

Brothers and Sisters London, Reino Unido

7039

Marca: Sky Q
País: Reino Unido

Anunciante: Sky

Titulo	Sky Q Box 3
Agência	Brothers and Sisters
Campanha	The Next Generation Box
Anunciante	Sky
Marca	Sky Q
Data da primeira Transmissão/Publicação	2016 / 10
Sector Empresarial	Programas e canais de televisão e rádio
Filosofia	Sky has launched a through-the-line campaign for its new Sky Q box.This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.In addition to the three 30” ads on TV, a suite of 10” videos have been created as part of a digital sequential targeting campaign.The print work showcases the kit, heroing the box itself and using content to bring each feature to life in the newly updated Sky user interface.Will Flack and Aaron Willmer were Creative Directors on the campaign. Andy Fowler was Executive Creative Director.The spots were directed by Sam Miller at Hunky Dory. Mediacom is handling media planning and buying.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Pós produção	Framestore
Sound Design	750mph
Produtora	HunkyDory Films
Director criativo	Aaron Willmer
Director executivo criativo	Andy Fowler
Director de arte	Olly Fernandez
Redator	Rory Robinson
Director de contas	Hannah White
Produtor da agência	Bebe Kiffin
Realizador	Sam Miller
Produtor executivo	John Doris
Produtor	Nick Papworth
Editor	Matt Felstead
Director de fotografia	Florian Hoffmeister