Lucky Charms - "Chase for the Charms Trailer"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Estados Unidos

10135

Titulo	Chase for the Charms Trailer
Agência	Saatchi & Saatchi NY
Campanha	Chase for the Charms
Anunciante	General Mills
Marca	Lucky Charms
Data da primeira Transmissão/Publicação	2013 / 3
Sector Empresarial	Cereais de pequeno-almoço
Filosofia	The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids.
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Produtora	Bandito Brothers
Empresa de produção	Final Cut
Chief Creative Officer	Con Williamson
Director executivo criativo	Brian Carley
Director criativo	David Ekholm
Redator	David Ekholm
Director criativo	Subodh Samudre
Director de arte	Subodh Samudre
Produtor da agência	John Doris
Realizador	Stewart Hendler
Director de fotografia	Brett Pawlak
Editor	Patrick Colman
Efeitos especiais	Cantina Creative