Sebastian Steller
Redator at BBDO Group Germany
Düsseldorf, Alemanha
TituloBehind Fashion
Agência
Campanha Behind Fashion
Anunciante People for the Ethical Treatment of Animals PETA
Marca PETA
PostedAbril 2016
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way.
Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. 
Problema This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. 
Tipo de Mídia Case Study
Comprimento
Director de publicidade
Chief Creative Officer
Chief Creative Officer
Creative Managing Director
Director criativo
Director de arte
Director de arte
Redator
Redator
Illustrator
Director de arte

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