AIB - "Ireland's First Online Mortgage Tool"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

11989

Marca: AIB
País: Irlanda

Anunciante: Allied Irish Bank

Titulo	Ireland's First Online Mortgage Tool
Agência	Rothco, part of Accenture Song
Campanha	Ireland's First Online Mortgage Tool
Anunciante	Allied Irish Bank
Marca	AIB
Data da primeira Transmissão/Publicação	2020 / 3
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	We Back Belief
Filosofia	The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward. Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process. Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism. Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Reino Unido
Pós produção	The Assembly Rooms
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Mark Brennan
Marketing Manager	Pauline Carmody
Brand Manager	Sarah Gallagher
Brand Manager	Aine Brady
Produtor da agência	Jessica Derby
Chief Creative Officer	Al Kelly
Director executivo criativo	Jen Spiers
Director criativo	Emma Sharkey
Director criativo	Ray Swan
Equipa criativa	Sam Caren
Equipa criativa	Alex Ingarfield
Finished Artist	Gerry Cole
Director de contas	Emily Lyons
Account Manager	Amy Harrington
Estrategista	Bronagh O’Donovan
Estrategista	Casey Smyth
Digital Strategy	Karla Chubb
Produtora	Academy Films
Realizador	Conkerco
Produtor	Stephen Overs
Director de fotografia	Franz Lustig
Editor	Nik Hindson
Online Post House	Screen Scene
Post-production Supervisor	Sinead Bagnall
VFX Supervisor	Allen Sillery
VFX Supervisor	Gavin Casey
Colorist	Seamus O’Kane
Colorização	The Mill London
Som	Screen Scene
Som	Will Farrell