David Smith
Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, Estados Unidos
TituloWhere It Starts
Agência
Campanha Honda Racing
Anunciante Honda Motor Co., Ltd.
Marca Honda Performance Development
Data da primeira Transmissão/Publicação 2010 / 5
Sector Empresarial Automóveis
História “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. 
“Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. 
Tipo de Mídia Televisão
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