Titulo | Loves a Honda |
Agência | RPA |
Campanha | Loves a Honda |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda |
Data da primeira Transmissão/Publicação | 2009 / 11 |
Sector Empresarial | Automóveis grandes e de luxo |
História | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | Estados Unidos |
Director executivo criativo | David Smith |
Director criativo | Joe Baratelli |
Director criativo | Pat Mendelson |
Director de arte | Hobart Birmingham |
Produtor executivo | Gary Paticoff |
Produtora | @radical.media |
Realizador | Lenard Dorfman |
Empresa de produção | Arcade Edit |
Editor | Paul Martinez |
Empresa de design sonoro | Elias Arts |