David Smith
Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, Estados Unidos
TituloLoves a Honda
Agência
Campanha Loves a Honda
Anunciante Honda Motor Co., Ltd.
Marca Honda
Data da primeira Transmissão/Publicação 2009 / 11
Sector Empresarial Automóveis grandes e de luxo
História Honda’s Brand advertising campaign simply demonstrates “Everybody Knows Somebody Who Loves a Honda” across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Estados Unidos
Director executivo criativo
Director criativo
Director criativo
Director de arte
Produtor executivo
Produtora
Realizador
Empresa de produção
Editor
Empresa de design sonoro

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