Rafael Santamarina
Executive Creative Director at GREY ESPAÑA, Barcelona
Buenos Aires, Argentina
TituloThe Fairest Night
Agência
Campanha The Fairest Night
Anunciante AB Inbev
Marca Andes
Data da primeira Transmissão/Publicação 2015 / 9
Sector Empresarial Cervejas, sidras
História Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake
casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention.
While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Supervisor de arte
Director de arte
Chief Agency Producer
Produtor da agência
Produtor da agência
Director de contas
Produtora
Realizador
Produtor executivo
Chefe de produção
Producer
Director de fotografia
Editor
Post Production Coordinator
Empresa de produção
Audio Post Production
Música

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