Rafael Santamarina
Executive Creative Director at GREY ESPAÑA, Barcelona
Buenos Aires, Argentina
TituloThe Weather Challenge
Agência
Campanha The Weather Challenge
Anunciante Toyota Motor Corporation
Marca Toyota Aygo
Data da primeira Transmissão/Publicação 2015 / 3
Sector Empresarial Automóveis pequenos e compactos
Legenda New Aygo with canvas roof, go fun yourself.
História Del Campo Saatchi & Saatchi Madrid presents ‘The Weather Challenge’ for the new Toyota Aygo with a canvas sunroof. 
Filosofia The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the ‘Weather Challenge’.
Maxi Itzkoff & Mariano Serkin CCO Saatchi&Saatchi Europe explained: “We gave the new Aygo to three famous forecasters in three different European cities, for a month. The roof of the car was synchronized to each forecaster’s weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather.’
“Aygo is fun and irreverent so we wanted to do something aligned with the brand personality. The most difficult part of the idea was to convince famous forecasters to be part of the challenge” said Stephane Rydlewski, Creative, Media & Production Manager - Toyota Europe.
The online film and 30” TV edits will launch in Italy and France on February 27th and then being rolled out across the rest of Europe. 
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Redator
Redator
Director de arte
Director de arte
Produtor
Produtor
Account
Account
Realizador
Director de fotografia
Editor
Produtora

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