| Titulo | Socks |
| Agência | BBDO New York |
| Campanha | The Art of Shaving Gift Campaign - Fathers' Day |
| Anunciante | The Art of Shaving |
| Marca | The Art of Shaving |
| Data da primeira Transmissão/Publicação | 2014 / 6 |
| Sector Empresarial | Cosméticos, produtos de beleza e perfumes |
| História | Shopping for your father is a challenging task for most. Often times, gift-givers are scrambling for last minute ideas and opt for typical Father’s Day gifts, like socks, ties and belts. Unfortunately gift-givers are mis-lead by their Father’s “thank you, ” into believing they made a great gift choice. In an insertion running the Friday before Father’s Day, the Art of Shaving created a campaign playing on the distinct difference between a Father’s polite response, and a response they really, really mean. Typically, a caring Father would reply with a polite “thanks,” when receiving a gift they have no use for, but when they receive a gift they are actually excited about they don’t just say “thanks”, they emulate it. |
| Tipo de Mídia | Publicidade em jornais |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Director criativo | Cesar Finamori |
| Director criativo | Kara Goodrich |
| Redator | Kara Goodrich |
| Director de arte | Fernando Mattei |
| Illustrator | Jackson Alves |
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