1|2|3 Smart Account - "Beyond Money"

MRM//McCann

MRM//McCann Madrid, Espanha

Prêmios

23931

Marca: 1|2|3 Smart Account
País: Espanha

Anunciante: Santander

Titulo	Beyond Money
Brief	To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product. -- Santander Bank decided to connect with millennials by questioning the true value of money via a sci-fi thriller. The "Black Mirror" style episode depicts a world in which one can sell one's most precious memories for cash. But when a woman literally removes too much of her memory bank, the consequences are terrifying. Following Spain’s historic economic crisis, people — primarily millennials — lost faith in banks. To promote a new type of account to a generation who just didn’t want to listen, Santander Bank produced an attention-grabbing, cinema-worthy short film. Void of any branding, the film simply — and quite beautifully — poses the question: what is worth more, experiences or money? Luckily with the bank’s new offer, clients won't have to choose.
Agência	MRM//McCann
Campanha	Beyond Money
Anunciante	Santander
Marca	1\|2\|3 Smart Account
Posted	Junho 2017
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product.
Tipo de Mídia	Interatividade
Comprimento	1076 seconds
Chief Creative Officer	Miguel Bemfica
Director criativo	Jesús Revuelta
Director criativo	Lee Tan
Director de arte	Rafael Merino
Redator	Sergio Villarrubia
Redator	Marcos Martínez
Director de arte	Rubén Sánchez
Director de arte	Yerai Gómez
Director de arte	Dani Requena
Brand Management	Jorge de Federico
Client Services Manager	Germán Fritzsch
Supervisor de conta	Maria Cosmen
Executivo de contas	Helena Garcia
Executivo de contas	Rubén Mateos
Chefe de Digital	Elena Alti
Content Management Supervisor	Sergio Ramirez
Producer	Sara Muñoz
Planning Supervisor	RAQUEL ESPANTALEÓN
Realizador	Kike Maillo
Director de fotografia	Alex Catalán