Tobacco Action Group - "Shoes"

MullenLowe South Africa

MullenLowe South Africa Johannesburg, África do Sul

5677

Titulo	Shoes
Agência	MullenLowe South Africa
Campanha	Shoes
Anunciante	Tobacco Action Group
Marca	Tobacco Action Group
Posted	Dezembro 2006
Sector Empresarial	Consciencialização social sobre drogas / álcool / tabaco
Legenda	Don't smoke. There are better ways to die.
História	Tobacco Action Group Shoes: This commercial is based on the concept of not smoking, because there are better ways to die i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Daves dry, comedic approach. Tobacco Action Group Beer: This commercial is based on the concept of not smoking, because there are better ways to die i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
Tipo de Mídia	Televisão
Comprimento	35 seconds
Mercado	África do Sul
Produtor da agência	Mthuli Bam
Redator	Matthew Brink
Editor	Shaun Broude
Director criativo	Gareth Lessing
Director de arte	Adam Livesey
Director de fotografia	Terence Maritz
Realizador	Dave Meinert
Producer	Linda Notelovitz-Goodall
Produtora	Sub urban
Pós-produção	Riot
Empresa de produção	Riot