CEPSA - "Id Slippers Web 3"

Shackleton Group

Shackleton Group Madrid, Espanha

6112

Titulo	Id Slippers Web 3
Agência	Shackleton Group
Campanha	ID Slippers
Anunciante	Cepsa
Marca	CEPSA
Data da primeira Transmissão/Publicação	2010 / 11
Filosofia	It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign.
Resultado	This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
Tipo de Mídia	Imprensa e publicações
Equipa criativa	Teresa Guerrero
Equipa criativa	Jaione Erviti
Equipa criativa	Alfredo Ustara
Equipa criativa	Raúl Lazcano
Equipa criativa	Antonio Herrero
Account Manager	Cus Blesa
Account Manager	Cristina Garcia
Realizador	Lucía Angulo
Director criativo	Alfonso Marian
Digital Creative Team	Teresa Nunez
Digital Creative Team	José Luis Diez
Digital Creative Team	Javier Solo de Zaldívar