Alfonso Marian
Chairman Ogilvy Spain. WW Creative Director Customer at Ogilvy
Madrid, Espanha
TituloId Slippers
Agência
Campanha ID Slippers
Anunciante Cepsa
Marca CEPSA
Data da primeira Transmissão/Publicação 2010 / 11
Resultado This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
Tipo de Mídia Imprensa e publicações
Other
Account Manager
Account Manager
Realizador
Director criativo
Supervisor de clientes
Other
Other
Other
Other
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Other
Other
Digital Creative Team
Digital Creative Team
Digital Creative Team

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