Palazzo del Sol - "The Palazzo del Sol Experience"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

11441

Marca: Palazzo del Sol
País: Estados Unidos

Anunciante: Fisher Island Realty Sales

Titulo	The Palazzo del Sol Experience
Agência	Publicis Sapient
Campanha	The Palazzo del Sol Experience
Anunciante	Fisher Island Realty Sales
Marca	Palazzo del Sol
Data da primeira Transmissão/Publicação	2014 / 10
Sector Empresarial	Destinaçãoes (Países e lugares)
História	Fisher Island—the embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as Fisher prepared to unveil their first new building in a decade, we redesigned the sales process for their ultra-wealthy clients. It starts with an invite-only website full of special features, from video balcony views (shot by octocopter before the building existed) to a special twist on Google Street View that allows buyers to explore the island via helicopter, golf cart and yacht. Then agents bring clients the island on an iPad, a simple but sleek digital tool that surfaces floorplans, photography, and renderings with a touch. But the real magic happens in The Island Immersion Room—a custom-built environment which provides sales agents a totally new way to cater to exactly what their clients want to see. At the heart of the room is a special interactive table, surrounded by high-def video walls—a setup which allows the sales agent to become a composer for their client. And if there’s something the client loves, the sales agent can simply swipe to a monitor—and it’s magically up on display.
Tipo de Mídia	Digital Installation
Comprimento	121 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
North America Chief Creative Officer	Gary Koepke
Director executivo criativo	Robert Kleman
Director executivo criativo	Matthew Atkatz
Director criativo	James Allen
Director criativo	Andrew Goldstein
Director criativo	Eddie Gomez
Director assistente criativo	Cesar Santos
Director assistente criativo	Matt Kelsen
Senior Art Director	Frank Gomez
Creative technologist	Steve Cucinotta
Designer	Hugo Broche
Designer	David Iglesias
Designer	John Gonzalez
VP Client Services	Matt Kujawa
Senior Account Director	Debbie Casey
Account Manager	Melissa Acosta
Director of Technology	Jay Wilson
Senior Manager, Interactive Development	Alex Toledo
Senior Manager, Mobile Solutions	Ben Wakeman
Developer, Mobile Solutions	Jenelle Walker