James Allen
Realizador at Shelter
San Francisco, Estados Unidos
TituloMinute Maid - 'Cones' Digital Short
Agência
Campanha Minute Maid Digital videos - Pure Squeezed
Anunciante Coca-Cola Company
Marca Minute Maid
Data da primeira Transmissão/Publicação 2012 / 2
Sector Empresarial Sumos e bebidas de fruta
Legenda Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
História “Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory. 
Filosofia Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand
Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset. 
Tipo de Mídia Viral
Mais Informações https://www.facebook.com/MinuteMaid?sk=app_337395346303385
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