Dulcídio Caldeira
Director at Paranoid BR
São Paulo, Brasil
TituloBalloons
Agência
Campanha Balloons
Anunciante MTV
Marca MTV
PostedJulho 2011
Sector Empresarial Programas e canais de televisão e rádio
Filosofia MTV Brazil was undergoing several transformations. The generation who had grown up with the station was giving way to a younger one, with new references. Our greatest challenge was to show the historic importance of MTV to these new viewers, while showing a path to be followed, signalling the ever pioneering character of the station.
Resultado The film was shown on several movie theatres and on MTV itself, generating thousands of comments on specialized websites and definitely positioning MTV as the station where music never stops.
Tipo de Mídia Packaging, marcas e design
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Director de contas

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