Titulo | Balloons |
Agência | Loducca |
Campanha | Balloons |
Anunciante | MTV |
Marca | MTV |
Posted | Julho 2011 |
Sector Empresarial | Programas e canais de televisão e rádio |
Filosofia | MTV Brazil was undergoing several transformations. The generation who had grown up with the station was giving way to a younger one, with new references. Our greatest challenge was to show the historic importance of MTV to these new viewers, while showing a path to be followed, signalling the ever pioneering character of the station. |
Resultado | The film was shown on several movie theatres and on MTV itself, generating thousands of comments on specialized websites and definitely positioning MTV as the station where music never stops. |
Tipo de Mídia | Packaging, marcas e design |
Director criativo | Guga Ketzer |
Director criativo | Cássio Moron |
Director criativo | Marco Monteiro |
Director criativo | Pedro Guerra |
Redator | Dulcídio Caldeira |
Director de contas | Sabrina Spinelli |