GUILHERME  JAHARA
CCO at F.biz
Sao Paulo, Brasil
TituloNo cocktails when driving
Agência
Campanha Drinks
Anunciante Jameson Irish Whiskey
Marca Jameson Irish Whiskey
Data da primeira Transmissão/Publicação 2016 / 5
Sector Empresarial Bebidas
História Don’t say it and drive. It´s very common to do silly things when you drink too much.
The worst thing is to say that you are fine to drive. The campaign posters were displayed at bars, nightclubs and private events sponsored by Jameson.
After all, you can´t do better than to provoke people to think and become aware of the dangers of alcohol at the exact moment they are consuming it. 
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