Kept by Krungsri - "Kept"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailândia

2023

Marca: Kept by Krungsri
País: Tailândia

Anunciante: Bank of Ayudhaya Co., Ltd.

Titulo	Kept
Agência	The Leo Burnett Group Thailand
Campanha	Kept by Krungsri
Anunciante	Bank of Ayudhaya Co., Ltd.
Marca	Kept by Krungsri
Data da primeira Transmissão/Publicação	2020 / 7
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
Tipo de Mídia	Viral
Comprimento	68 seconds
Chief Creative Officer	Sompat Trisadikun
Director executivo criativo	Keeratie Chaimungkalo
Director criativo	Prathan Udomsubvong
Director de arte	Palapon Ngamjit
Director de arte	Sompat Trisadikun
Redator	Prathan Udomsubvong
Redator	Sedthavuth Jarethammachit
Account Management Director	Rathawan Sukanake
Director de contas	Apirat Leerattanakachorn
Executivo de contas	Chayanee Chean-aem
Produtor da agência	Rungrudee Chinpratan
Realizador	Kasemparn Jujindalert
Producer	Pavaranan Kanpairoh
Director de fotografia	Natdanai Naksuwan
Editor	Wisarut Deelorm
Retocador digital	Pornlert Panna
CGI	Chocolate Studio Co.
Empresa de design sonoro	Cinesound Co.
Pós produção	So Good House Co.