SCG Home - "Window with the view"

Saatchi & Saatchi

Saatchi & Saatchi Bangkok, Tailândia

4078

Marca: SCG Home
País: Tailândia

Anunciante: SCG

Titulo	Window with the view
Agência	Saatchi & Saatchi
Campanha	Window with the view
Anunciante	SCG
Marca	SCG Home
Data da primeira Transmissão/Publicação	2020 / 4
Sector Empresarial	Manutenção e reparações (lar e jardim)
História	In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It's common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign.
Filosofia	Creative idea to register SCG Home as home renovation, home extension service provider under the concept of “the true happiness, start at home” and also promote brand omni-channel together with gaining brand preference among the target consumers.
Problema	There’s low association of SCG Home awareness and product positioning as material building and home renovation areas. We observe the duplication in terms of product and service offering among SCG HOME multi-channels. In addition, there’s less relevancy between the brand and the target consumers. It is vital to create clear understanding on what does SCG Home stand for and help connect the whole structure in consumers’ mind that SCG Home has the product and professional service from roof to floor under the communication message “the worth, total solution for every home renovation” in more relevant context and approachable mood & tone.
Resultado	After launch, the VDO gains positive feedback in terms of drawing high attention with clear communication message delivered as intent. The VDO has also reached 4 millions view within 2 weeks. It also drives more media cost efficiency with cheaper CPM vs. category benchmark on both platforms.
Tipo de Mídia	Viral
Comprimento	157 seconds
Chief Creative Officer	Sompat Trisadikun
Director executivo criativo	Paroon Suthaveepramochanon
Director criativo	Somchai Jiu
Director de arte	Salin Chumwong
Director de arte	Sompat Trisadikun
Redator	Ruksaporn Pornkeeratikul
Managing Diretor	Weeranuch Duangpikool
Account Management Director	Peerajet Sringean
Account Manager	Anongnart Harnprayong
Executivo de contas	Ajchareeya Promma
Produtor da agência	Chainarong Wattanathanakun
Planeador estratégico	Paemika Vesaratchpong
Produtora	Mum Films
Director	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Produtor executivo	Pattarajitr Trakarnkate
Producer	Nara Montrekul na ayudhya
Production Manager	Sumittra Kudcharoen
D.O.P	Teerawat Thitikornwanich
Casting	Surangkana Suwanjinda
Stylist	Kittisak Prasarndee
Location Manager	Penrat Juitoop
Pós-produção	Rattana Leedamrongprasert
Editor	Dechmongkol Prasertsit
Editor Support	Kritsana Thaweesang
Colorlist	Rattana Leedamrongprasert
Art	Dusit Yapakawong
Produção de som	Mum Films
Agência de Mídia	Publicis Media Thailand