Tesco Lotus - "Time to Move On"

Brilliant & Million

Brilliant & Million Bangkok, Tailândia

1280

Marca: Tesco Lotus
País: Tailândia

Anunciante: Tesco Lotus

Titulo	Time to Move On
Agência	Brilliant & Million
Campanha	Time to Move On
Anunciante	Tesco Lotus
Marca	Tesco Lotus
Data da primeira Transmissão/Publicação	2019 / 12
Sector Empresarial	Grandes armazéns, supermercados
Legenda	Time to Move On
História	The break-up between uncle & aunty ages around 60. Although they passed the great relationship, familiarity, happiness or tough time for a long time. But it's time to move on between them and apply to the others as well.
Filosofia	We have to tell their customers in smoothest way that after Jan 1st, 2020. There will be no free plastic bag at Tesco Lotus, one of the biggest retail brand in Thailand. We found from researched, just 1% of Thai people change behaviour to be zero waste or say no to plastic bag in everyday life. The rest has aware of the environment issue but have not changed from their familiarity. So we develop the web film idea that is not talk about the environment issue or sea life. But talk with the thing that close to human life, the relationship that have to break-ups and let's move on.
Problema	In Thailand, the government has just announced the law, Every retail don't provide free plastic bag for free to the customer. Challenge to Tesco Lotus, one of the biggest retail brand in Thailand. Have to notice their customers.
Resultado	Just 1 day launching, there are over 1 M views and got most of social voice in positive sign. That they ready to move on and preparing for the change.
Tipo de Mídia	Viral
Comprimento	68 seconds
Chief Executive Officer (CEO)	Sorada Sonprasit
Chief Creative Officer	Sompat Trisadikun
Director executivo criativo	Titipun Tubthong
Director criativo	Kaiwan Teanngam
Director de arte	Nutthawut Amkamsong
Redator	Arjaree Mungbang
Diretor de Planejamento Estratégico	Kanokporn Kulsri
Planeador estratégico	Natthapol Khowwisut
Group Account Director	Chanokporn Chotwannawiwat
Account Manager	Chutima Huabkhunthod
Executivo de contas	Anuttara Pumpakdee
Project Director	Phakpoom Surapongsanurak