Wacoal Thailand - "Choose Yourself"

Brilliant & Million

Brilliant & Million Bangkok, Tailândia

3749

Marca: Wacoal Thailand
País: Tailândia

Anunciante: Wacoal Corp.

Titulo	Choose Yourself
Agência	Brilliant & Million
Campanha	Choose Yourself
Anunciante	Wacoal Corp.
Marca	Wacoal Thailand
Data da primeira Transmissão/Publicação	2019 / 7
Sector Empresarial	Lingerie, roupa íntima e pijamas
Legenda	There’re many types of lifestyle, why wearing only one type of panties.
História	At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.
Filosofia	It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.
Problema	We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.
Tipo de Mídia	Viral
Comprimento	109 seconds
Chief Creative Officer	Sompat Trisadikun
Director executivo criativo	Titipun Tubthong
Director criativo	Kaiwan Teanngam
Director de arte	Wayu Saenmee
Redator	Chidchanok Nilrat
Planeador estratégico	Kanokporn Kulsri
Planeador estratégico	Kamonchanok Maimee
Director de contas	Thanaporn Chankitmunkong
Supervisor de conta	Chutamas Chanangsri
Realizador	Phakpoom Surapongsanurak
Production Manager	Arisara Srikhammuan
Produtora	V.A.Rich