Canon - "Smile"

Cayenne Communications Amsterdam, Países Baixos

6646

Titulo	Smile
Agência	Cayenne Communications
Campanha	Smile
Anunciante	Canon Inc.
Marca	Canon
Posted	Novembro 2007
Produto	Digital Ixus
Sector Empresarial	Câmaras fotográficas e de vídeo
Legenda	Smile
História	Shot from the point of view of a DIGITAL IXUS camera, our photographer is about to take a photograph of his girlfriend when he gets distracted by the other things going on around him and we then see him travel to a number of world locations, in search of the best shot. By the end of the ad we have come full circle and his slightly perturbed girlfriend finally delivers a winning smile.
Filosofia	To go beyond a simple product message and into the heart of what makes photography so much fun in the first place
Problema	To bring a new, personal take on dsc photography, other than the usual feature focused ad strategy.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Mercado	Países Baixos
Produtora	Stink Films
Produtor da agência	Pirke Bergsma
Redator	Edwin Latchford
Director criativo	David Moore
Director de arte	Costanza Rossi
Executivo de contas	Juliane Waetjen
Director de contas	Bela Ziemann
Pós-produção	Swiss International
Música	Tom van Beers
Música	Billinger & Marsman
Música	Jonathan Ware
Música	Sander van Maarschalkerweerd
Produção de som	Sizzer