Bela Ziemann
Chief Strategy Officer at Le Pub
Milan, Itália
TituloFresco
Agência
Campanha adidas +10
Anunciante adidas
Marca adidas
PostedAbril 2007
Sector Empresarial Roupa Desportiva
História SUMMARY

Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
Tipo de Mídia Exterior
Mercado Alemanha
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Redator
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Produtor da agência
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