Titulo | Fresco |
Agência | 180 Amsterdam |
Campanha | adidas +10 |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2007 |
Sector Empresarial | Roupa Desportiva |
História | SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
Tipo de Mídia | Exterior |
Mercado | Alemanha |
Director criativo | Kurt-Georg Dieckert |
Director criativo | Stefan Schmidt |
Director de arte | Boris Schwiedrzik |
Redator | Helge Blöck |
Account Manager | Falk Lungwitz |
Account Manager | Bela Ziemann |
Illustrator | Felix Reidenbach |
Art Buyer | Martina Kersten |
Produtor da agência | Katrin Dettmann |
Produtora | Methodik Management |
Project Manager | Sirkka Köster |
Planeador estratégico | Moritz Kiechle |
Media Agency | Carat |