André Pedroso
Chief Creative Officer at MullenLowe Delta
São Paulo, Brasil
TituloStar or Tunnel
Agência
Campanha Imagination in Different Sizes
Anunciante Hasbro
Marca Play-Doh
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Brinquedos e jogos
Filosofia Play-Doh, the world-renowned modeling dough for children, has launched a series of simple and colored prints, ones sure to get us all thinking. Led by DDB Colombia, this fun, novel campaign invited people to play with their creativity by posing two simple questions that tested the perception of what they saw while working their imaginations. In this way, DDB Colombia has managed to show that in the various Play-Doh images that can be made all types of stories, adventures and universes can be portrayed. That is to say, creativity and imagination have no limits. This campaign used colored, detailed photos – both outdoor and digital – which emphasized the famous attributes of the modeling dough as well as the infinite possibilities that we can find in a can of Play-Doh.
Tipo de Mídia Exterior
Country Marketing Manager
Chief Executive Officer
Chief Creative Officer
Creative Director
Creative Director
Director de arte
Director de arte
Redator
Account Director
Head of Production
Head of Production
Digital Studio

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