| Titulo | Heinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil |
| Agência | Africa |
| Campanha | Bacon Ad |
| Anunciante | Heinz |
| Marca | Caramelized Onion & Bacon Ketchup |
| Data da primeira Transmissão/Publicação | 2018 / 9 |
| Sector Empresarial | Sopas, recheios, molhos prontos |
| História | Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product. In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon. The bacon ad surprised everyone by its originality and, of course, flavor. =) |
| Tipo de Mídia | Folhetos |
| Chief Creative Officer | Sergio Gordilho |
| Director executivo criativo | Otavio Schiavon |
| Director criativo | Alvin Shiguefuzi |
| Director criativo | Marilu Rodrigues |
| Director criativo | Paulo Medeiros |
| Redator | Diego Ferrite |
| Director de arte | Caio Gandolfi |
| Supervisor de clientes | Marcio Santoro |
| Supervisor de clientes | Paula Coelho |
| Supervisor de clientes | Mariana Ferreira |
| Supervisor de clientes | Gabriel Naccarato |
| Director de media | Luiz Fernando Vieira |
| Director de media | Francisco Custódio |
| Director de media | William Aveiro |
| Director de media | Tatiana Akemi |
| Director de media | Bianca Navega |
| Planeador | Rodrigo Maroni |
| Planeador | Aldo Pini |
| Planeador | Fernanda Valeria |
| Planeador | Daniela Ferrari |
| Planeador | Marilia Ramos |
| Planeador | Special Projects |
| Director de publicidade | Isabella Rizzo |
| Director de publicidade | Thiago Rapp |
| Director de publicidade | Mariana Brandi |
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