Sandra Soskic
Produtor at Agency.Com
Amsterdam, Países Baixos
TituloBlue Band Goede Start
Agência
Campanha Blue Band Goede Start
Anunciante Blue Band Goede Start
Marca 3VO / Blue Band
PostedOutubro 2000
Produto Wed Site
Sector Empresarial Páginas de internet (excepto ISPs)
História The Blue Band Goede Start site is made to accompany the 3VO/Blue Band back to
school campaign. The purpose of the campaign was to teach kids, age 5 to 9,
about traffic in an entertaining way by using the popular Blue Band characters.
The site involves five games teaching them more about traffic signs, traffic
rules and their bikes. To enter you need a password (secrecy element) and by finishing a game you get a letter. The five letters in the end give you the opportunity to win a Terrain Bike.
The online campaign was supported offline by posters, margarine tubs, news overage and commercials.
Tipo de Mídia Interatividade
Mais Informações www.goedestart.com
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