| Titulo | Letters Home |
| Agência | Zulu Alpha Kilo |
| Campanha | Letters Home |
| Anunciante | HOMEQ Corporation |
| Marca | HomeEquity Bank |
| Data da primeira Transmissão/Publicação | 2022 / 11 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Account Manager | Lauren Boultwood |
| Account Manager | Samantha Tang |
| Planning Team | Maxine Thomas |
| Director de publicidade | Yvonne Ziomecki |
| Director de publicidade | Vivianne Gauci |
| Director de publicidade | Erin Wilson |
| Director de publicidade | Niary Toodakian |
| Director de publicidade | Jack Wilson |
| Director de publicidade | Saad Sharfuddin |
| Agência de Mídia | OMD |
| Agência de Mídia | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Produtora | Zulubot |
| Realizador | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Empresa de produção | Zulubot |
| Editor | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Engenheiro de áudio | Dino Cuzzolino |
| Fotógrafo | Noah Mroueh |
| Senior Developer | Jake Edwards |
More Work
SEE ALLPizza Pizza Pre-Rolls (Print)
- MARCA:
- Pizza Pizza
- AGÊNCIA:
- Zulu Alpha Kilo
Pizza Pizza HotBox
- MARCA:
- Pizza Pizza
- AGÊNCIA:
- Zulu Alpha Kilo
Pizza Pizza Pre-Rolls
- MARCA:
- Pizza Pizza
- AGÊNCIA:
- Zulu Alpha Kilo
Subaru Crosstrek Wilderness
- MARCA:
- Subaru
- AGÊNCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (6)
- MARCA:
- Campbell Company of Canada
- AGÊNCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (5)
- MARCA:
- Campbell Company of Canada
- AGÊNCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (4)
- MARCA:
- Campbell Company of Canada
- AGÊNCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (3)
- MARCA:
- Campbell Company of Canada
- AGÊNCIA:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (2)
- MARCA:
- Campbell Company of Canada
- AGÊNCIA:
- Zulu Alpha Kilo