Hellmann's - "Hellmann's vs. Virtual Food Waste"

O Toronto, Canadá

7556

Titulo	Hellmann's vs. Virtual Food Waste
Agência	O
Campanha	Hellmann's vs. Virtual Food Waste
Anunciante	Unilever
Marca	Hellmann's
Data da primeira Transmissão/Publicação	2020 / 8
Sector Empresarial	Maionese, ketchup, mostardas
História	Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation.
Tipo de Mídia	Interatividade
Comprimento	72 seconds
Chief Creative Officer	Brian Murray
Director de arte	Philippe O'Rourke
Redator	Ian Dunlop
Designer	Kim Sison
Designer	Clayton Whelan
Chief Strategy Officer	Tom Kenny
Senior Strategist	Tanvi Swar
Senior Partner, Group Account Director	Aviva Groll
Director de contas	Beth Blatch
Executivo de contas	Kemal Sehoglu
Account Coordinator	Rebecca Tummers
Pós produção	Eric Thompson
Global Managing Director	Stéphane Orhan
PR Agency	Edelman
VP, Marketing	Christian Bauer-Plank
Marketing Director	Gina Kiroff
Senior Brand Manager	Kristen Denega
Brand Manager	Amanda Gandolpho
Director de publicidade	Ben Graham