Manulife Singapore - "The Life-Saving Pot"

TBWA\Singapore

TBWA\Singapore Singapore, Cingapura

15180

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Manulife Singapore
País: Cingapura

Anunciante: Manulife

Titulo	The Life-Saving Pot
Agência	TBWA\Singapore
Campanha	The Life-Saving Pot
Anunciante	Manulife
Marca	Manulife Singapore
Data da primeira Transmissão/Publicação	2017 / 11
Sector Empresarial	Seguros
História	Can beautiful plant pots protect your home from Zika-carrying mosquitoes? In a revolutionary step in the fight against mosquitoes, Manulife has created the Life-Saving Pot, a world’s first plant pot that doubles as a mosquito repellent to prevent deadly mosquitoes from breeding in homes. What can a special paint, ceramics and traditional paintwork create? In this photo series, experience the wonderful journey which melds art, age-old traditions and technology to combat a long existing concern in Singapore.
Filosofia	Manulife Singapore worked with TBWA\Singapore to create handcrafted plant pots in three different sizes with three unique designs. The creation melds art, age-old traditions and technology to combat a long-standing concern in Singapore. The pots are first fired at The Dragon Kiln, one of the last surviving wood-fire brick kilns in Singapore. Unlike modern day gas and electric kilns, the ashes from the wood react to create unpredictable finishes that make each pot one-of-a-kind. Once the pots have cooled, they are layered with two coats of the mosquito-repelling paint. Each Life Saving Pot is then brought to life by traditional ceramic artist, Shee Bee Heo, formally trained at Ming Village Ceramics. Over several months, she painstakingly painted the designs on each pot by hand. Her swift and elegant ink strokes come from over 30 years of experience and dedication to ceramics and traditional Chinese painting. At first glance, the pots appear to be intricately painted, traditional Chinese-style works of art. A very different story is revealed on closer inspection: the delicate flowers upon the long, fine branches depict fallen mosquitoes, with their upturned wings resembling petals.
Problema	Mosquitoes may not be the first thing that comes to mind when you think of murderous animals. But the buzzing pests cause hundreds of millions of deaths and infections around the world each year. They’ve even been labelled the world’s deadliest animal by the World Health Organisation. With last year’s Zika outbreaks and an increasing number of dengue cases, Singapore has been looking for new ways to reduce mosquito populations. These range from identifying areas most at risk using data and machine learning to releasing bacteria-carrying male mosquitoes that mate with females to produce eggs that do not hatch.
Tipo de Mídia	Case Study
Comprimento	160 seconds
Redator	Kenneth Choong
Redator	Claudia Ribeiro
Director executivo criativo	Gary Steele
Director executivo criativo	Hagan de Villiers
Chefe de grupo criativo	Tattoo Yar
Director criativo	Jimmy Neo
Director de arte	Weicong Chong
Director de contas	Nastasha Gotangco
Offline Editor	Janice Tan
Empresa de produção	SixToes.TV
Imagem digital	Raul Davadilla
Sound Recordist	Nizlan Sani
Music and Sound Company	Betaphats studios
Project Manager	Melvin Ong
Produtor	Una Yoon
Produção de Fotografia	Teo Studio Photography, Singapore
Câmara	Raquel Ang
Talent Manager	Shee Bee Heo
Talent Manager	Tan Teck Yoke