Gary Steele
Executive Creative Director at TBWA\Singapore
Singapore, Cingapura
TituloChe Guevara
Campanha Magnum Photos Fund Campaign
Anunciante Magnum Photos
Marca Magnum Photos Fund
Data da primeira Transmissão/Publicação
Sector Empresarial Câmaras fotográficas e de vídeo
Filosofia BackgroundFounded in 1947 by Robert Capa, David ‘Chim’ Seymour, George Rodger and Henri Cartier-Bresson, Magnum is the world’s most prestigious photography agency. Since its inception, Magnum photographers have documented turmoil across the world with independence and humanity.
BriefMagnum is seeking to preserve and pass on its heritage to a wider audience through a unique documentary and artistic collection. Our brief was to help raise awareness and funds for the creation of La Fondation Magnum in Paris, where the Magnum collection will be maintained.
SolutionOur idea was use the photographer’s own words to paint a picture of the moment three famous Magnum photographs were taken.
We did not have access to the photographers themselves as two have died. However, through a combination of actors, multi-layered music, special effects and sound design, we were able to re-create what it was like to be there when each photograph was taken.
Our audience can hear what was going through each photographer’s mind. And feel what they felt the moment history was made. These are the decisive moments that will be preserved forever with the creation of La Fondation Magnum. 
Tipo de Mídia Interatividade
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