Titulo | Moonshine Has A Slight Taste Of Organized Crime |
Titulo (língua original) | Med En Liten Bismak |
Agência | Tempel |
Campanha | Moonshine has a slight taste of organized crime - OAS |
Anunciante | OAS |
Marca | OAS |
Posted | Setembro 2000 |
Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
Legenda | Moonshine has a slight taste of organized crime |
Legenda (língua original) | Hembrändt har en liten bismak av den kriminella världen |
História | The billboard campaign consists of several pictures of people with something nasty in their mouth. A rat, a syringe, bullets, a chopped-off finger, a knuckle, etc. The tag line is: Moonshine has a slight taste of organized crime. |
Filosofia | Make the connection between organized crime and moonshine, in the strongest possible way. |
Problema | Moonshine is a growing problem in Sweden. The alcohol is smuggled into the country by criminal organizations who also make money on drugs, weapons and other criminal offences. A fact which very few are aware of. |
Tipo de Mídia | Cartaz |
Mercado | Suécia |
Redator | Anders Tempelman |
Director de arte | Olle Mattson |
Director de fotografia | Robert Nettarp |