| Titulo | Night Light |
| Titulo (língua original) | La veilleuse |
| Agência | CLM BBDO |
| Campanha | Night Light |
| Anunciante | Wm Wrigley Jr. Co. |
| Marca | Wrigley |
| Data da primeira Transmissão/Publicação | 2005 / 8 |
| Produto | Spearmint Freedent White |
| Produto (língua original) | Freedent White Menthe Verte |
| Sector Empresarial | Pastilhas elásticas |
| Legenda | For whiter teeth |
| Legenda (língua original) | Pour des dents plus blanches |
| História | In a child's room, a little girl can't sleep because the sweet and comforting light which cuddles her is going out. At the end of the film, one can notice that actually light comes from the white glittering teeth of the mother who sat up at the bedside of her daughter although she was exhausted... |
| História (língua original) | Dans une chambre d'enfant, une petite fille n'arrive pas à trouver le sommeil car la lumière douce et rassurante qui la berce ne cesse de faiblir. A la fin du film, on s'aperçoit que la lumière vient en réalité des dents éclatantes de blancheur de la mère, qui veillait tendrement auprès de sa fille mais tombait de sommeil... |
| Filosofia | Moreover,the Freedent brand, considered as the most scientific, credible and proficient in dental promise on the chewing-gum market, hopes for winning ground in terms of sympathy towards its consumers, thanks to this communication. |
| Filosofia (língua original) | La marque Freedent, perçue comme la plus scientifique, crédible et compétente en matière de promesse dentaire sur le marché du chewing-gum, entend également, grâce à cette communication, gagner encore en sympathie auprès de ses consommateurs. |
| Problema | Freedent White, for which the range is widening now to five references, wants to strenghten its legitimacy position on the "whiteness" segment competing with Hollywood. The new film entitled "Night Light" has been launched to achieve this goal. |
| Problema (língua original) | Freedent White, dont la gamme compte désormais cinq références, veut confirmer sa forte légitimité sur le segment "blancheur" face à son concurrent Hollywood. Le nouveau film "La veilleuse" a été lancé pour répondre à cet objectif. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | França |
| Director de publicidade | Philippe Cubells |
| Director de publicidade | Emmanuelle Bosc-Haddad |
| Director de publicidade | Raphaëlle Rouvroy |
| Director de publicidade | Wladimir Watine |
| Director criativo | Anne de Maupeou |
| Director criativo | Barka Zerouali |
| Director de arte | Alexandra OFFE |
| Redator | Gaëlle Saint-Etienne |
| Account Manager | David Fuchs |
| Account Manager | David Leclabart |
| Account Manager | Geraldine Humez |
| Account Manager | Jean-Jacques Hubert |
| Produtor da agência | Guillaume Delmas |
| Produtor assistente da agência | Betty Bertrand |
| Produtora | Quad Productions |
| Director de fotografia | Christophe Beaucarne |
| Realizador | Didier Barcelo |
| Pós-produção | Wizz Productions |
| Música | Jean Dindinaud |
| Producer | Gilles Viard |
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