Illinois Council Against Handgun Violence - "Guns crossing"

Y&R Chicago

Y&R Chicago Chicago, Estados Unidos

3587

Titulo	Guns crossing
Agência	Y&R Chicago
Campanha	Warning Signs
Anunciante	Stop Handgun Violence
Marca	Illinois Council Against Handgun Violence
Posted	Dezembro 2013
Sector Empresarial	Acções caridade, fundações, voluntariado
História	Stop Gun Violence at ICHV.org Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gunviolence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.
Tipo de Mídia	Exterior
Director criativo	Bob Winter
Director assistente criativo	Richard Fischer
Director assistente criativo	Evan Thompson
Director de arte	Richard Fischer
Redator	Evan Thompson