Michael Ritchie
Managing Director/Owner-Partner at Revolver/Will O_Rourke
Sydney, Austrália
TituloMixed Meds
Agência
Campanha Mixed Meds
Anunciante New Zealand Transport Agency
Marca NZTA
Data da primeira Transmissão/Publicação 2022 / 3
Sector Empresarial Segurança rodoviária
História 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral.
Problema Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads.
Tipo de Mídia Televisão
Comprimento
Produtora
Realizador
Senior Business Manager
Chief Creative Officer
Senior Art Director
Senior Copywriter
Senior Creative
Senior Creative
Produtor
Director de arte
Produtor da agência
Senior Producer
Produtor executivo
Produtor executivo
Estrategista
Director de fotografia
Pós produção
Editor
Casting
Fotógrafo
Retocador digital
Managing Diretor
Executive Planning Director
Colorist
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Head of Business Partnerships
Business Team Head
Agência de Mídia
Diretor de Estratégia
Account Director, Media
Senior Account Manager, Media
Account Manager, Media
Direction & Product Design
Conceito
Model Making
Music Composer & & Sound Design
Produtor de som
Sound Design

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