Titulo | Mixed Meds |
Agência | Clemenger BBDO |
Campanha | Mixed Meds |
Anunciante | New Zealand Transport Agency |
Marca | NZTA |
Data da primeira Transmissão/Publicação | 2022 / 3 |
Sector Empresarial | Segurança rodoviária |
História | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
Problema | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Revolver |
Realizador | Pete Baker |
Senior Business Manager | Emma Brown |
Chief Creative Officer | Brigid Alkema |
Senior Art Director | Steve Hansen |
Senior Copywriter | JP Twaalfhoven |
Senior Creative | Frances Cooke |
Senior Creative | Alex Metson |
Produtor | Mark Foster |
Director de arte | Nick Weir |
Produtor da agência | Christina Hazard |
Senior Producer | Carne Godfrey |
Produtor executivo | Pip Smart |
Produtor executivo | Jasmin Helliar |
Estrategista | Andy Graham |
Director de fotografia | Matt Henley |
Pós produção | The Glue Society Studios |
Editor | Luke Crethar |
Casting | Kate McGill Casting |
Fotógrafo | Steve Boniface |
Retocador digital | Becci Manson |
Managing Diretor | Michael Ritchie |
Executive Planning Director | Lisa Divett |
Colorist | Scott Stirling |
Director de publicidade | Lauren Cooke |
Director de publicidade | Nikki Gates |
Director de publicidade | Paul Graham |
Director de publicidade | Ryan Stevenson |
Head of Business Partnerships | Sally Hooper |
Business Team Head | Rachel Turner |
Agência de Mídia | OMD New Zealand |
Diretor de Estratégia | Jake Firman |
Account Director, Media | Mel Falconer |
Senior Account Manager, Media | Kirsten Chin |
Account Manager, Media | Charlotte Eastman |
Direction & Product Design | Pete Baker |
Conceito | Andrea Davis |
Model Making | Human Dynamo |
Music Composer & & Sound Design | Stefaan Van Leuven |
Produtor de som | Jonathan Mihaljevich |
Sound Design | Chris Ward |