Steve Ayson
New York, Estados Unidos
TituloComedy
Titulo (língua original)Comédie musicale
Agência
Campanha Comedy
Anunciante Club-Internet
Marca Club Internet
Data da primeira Transmissão/Publicação 2006 / 2
Produto Hot line
Produto (língua original) Hotline
Sector Empresarial Fornecedores de serviços de internet (ISPs)
História Inspired by the consequences for the consumer of an unreachable hotline, the character put into action a mad project: a grandiose musical about a man trying to join his hotline.

A very colourful way to illustrate the ravages of the unanswered hotline.
História (língua original) Inspiré par les conséquences, pour le consommateur, d'une hotline injoignable, le personnage met en place un projet suprenant: une comédie musicale grandiose où un homme cherche à joindre sa hotline.
Un moyen original pour illustrer les ravages causés pour une hotline injoignable
Filosofia The films expose the problems using exaggeration and humour, and put forward the ability of Club Internet to answer the consumers needs in relation to the telephone and Internet.
Filosofia (língua original) Les films exposent les problèmes en utilisant l'exagération et l'humour, mettant en avant la capacité de Club-Internet à répondre aux besoins des consommateurs en matière de téléphone et d'internet.
Problema The consumer's experience in the Internet and telephone market with its two central problems, the gigantic bill and the unending wait on the hotline, is put at the centre of the brand message.
Problema (língua original) L'expérience du consommateur du marché de l'internet et du téléphone, avec ses deux problèmes principaux (une facture énorme et une attente sans fin pour la hotline) sont mis au centre du message de la marque.
Tipo de Mídia Televisão
Comprimento
Mercado França
Produtora
Director criativo
Director criativo
Director de arte
Redator
Realizador
Produtor da agência
Planeador estratégico
Director de publicidade
Director de publicidade
Executivo de contas
Executivo de contas
Executivo de contas

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