| Titulo | THE 3.5 sec BUMPER ADS (72s) |
| Brief | YouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely. |
| Agência | M&C Saatchi |
| Campanha | The 3.5 Sec Bumper Ads |
| Anunciante | Jaguar Land Rover |
| Marca | Jaguar |
| Posted | Novembro 2018 |
| Sector Empresarial | Automotor |
| História | The creative idea: To emphasize Jaguar's speed we chose the shortest video format there is today to show that even the shortest format available is too long for such a fast car. So what to do with the time we have left? Donate it to those who really need it – Nonprofit organizations to whom every media exposure is valuable. |
| Tipo de Mídia | Pre-Roll |
| Director criativo | Tzur Golan |
| Redator | Uri Marek |
| Director de arte | Alon Avni |
| Producer | Ori Krasner |
| Produtor da agência | Idit Zemmer |
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