Tzur Golan
Executive Creative Director & Partner at M&C Saatchi, Tel Aviv
Tel Aviv, Israel
TituloElephant
Agência
Campanha Two Years Without the Defender
Anunciante Jaguar Land Rover
Marca Land Rover Defender
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Automóveis
Filosofia Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued on January 2016, just over two years ago. Having said that, the icon will return. Meanwhile, Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.
Tipo de Mídia Imprensa e publicações
Creative Director
Redator
Designer

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