Grey Worldwide - "Iron"

Grey Group China

Grey Group China Beijing, China

4232

Titulo	Iron
Agência	Grey Group China
Campanha	Yellow Line - Grey Worldwide
Anunciante	Grey Worldwide
Marca	Grey Worldwide
Posted	Setembro 2004
Produto	Agency Self Promotion
Sector Empresarial	Publicidade e comunicação
História	HEADLINE: Do not let the competitors kill your product. BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best. STRAP LINE: Grey Worldwide. Injecting life into brands.
Filosofia	With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies.
Problema	With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off.
Tipo de Mídia	Publicidade em revistas
Mercado	China
Fotógrafo	KH Chia
Director criativo	Kevin Lee
Director de arte	Kevin Lee
Director de arte	Wenlong Li
Director de arte	Sam Shen
Redator	Kaiyu Shen
Director de arte	Michael Wong
Other	Chan Chou Wong