FITURCA - "#LosCabosRules"

Laughlin Constable

Laughlin Constable Chicago, Estados Unidos

3465

Marca: FITURCA
País: Estados Unidos

Anunciante: Los Cabos Tourism Board (FITURCA)

Titulo	#LosCabosRules
Agência	Laughlin Constable
Campanha	#LosCabosRules
Anunciante	Los Cabos Tourism Board (FITURCA)
Marca	FITURCA
Data da primeira Transmissão/Publicação	2020 / 6
Sector Empresarial	Destinaçãoes (Países e lugares)
História	As destinations around the world begin to reopen, Los Cabos, Mexico wants travelers to rethink how the new rules for staying safe can be applied.
Filosofia	The campaign will predominantly target the west coast where a large portion of their regular visitors, who often consider Los Cabos a home away from home, hail from. Los Cabos is no stranger to recovering from a crisis. In 2014, Hurricane Odile decimated the destination, but the resilience of the people of Los Cabos led to a swift reopening. The city has been closed to travelers since March, and began their phased reopening plan on June 15, enhancing its already strict safety protocols. #LosCabosRules will appear on digital, social, pre-roll, native, print and OOH in the cities that attract the most visitors to Los Cabos: Los Angeles, San Francisco, Phoenix, Dallas/Fort Worth and New York.
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Managing Diretor	Rodrigo Esponda
Marketing Director	Eduardo Regules Bukantz
Marketing Manager	Ana Gaby Navarro
Social Media Manager	Fabiola Galindo
Brand Coordinator	Claudia Rubalcava
Chief Creative Officer	John Maxham
Group Creative Director	Jon Laughlin
Group Creative Director	Pat Laughlin
Director executivo criativo	Vince Cook
Senior Art Director	Ruby Christiansen
Senior Copywriter	Randall Kenworthy
Produtor executivo	Chris Bing
Content Producer	Kate Fiorita
Director de contas	Ernesto Adduci
Supervisor de conta	Jonathan Cleveland
Senior Integrated Producer	Samantha Pulling
Chief Strategy Officer	Mark Carlson
Diretor de Planejamento Estratégico	Tom Curtes
EVP, Media	Vanessa Watts
Director, Programmatic	John Stachulski
Director, Paid Search and Paid Social	Marisa Giannini
Editorial Company / VFX Company	Hive
Managing Diretor	Chris Bing
Editor	Eric Arsnow
Editor	Travis Whitty
Editor	Susan Holder
Editor	Frank Sigwarth