John Maxham
Chief Creative Officer at Laughlin Constable
Chicago, Estados Unidos
Campanha #LosCabosRules
Anunciante Los Cabos Tourism Board (FITURCA)
Data da primeira Transmissão/Publicação
Sector Empresarial Destinaçãoes (Países e lugares)
História As destinations around the world begin to reopen, Los Cabos, Mexico wants travelers to rethink how the new rules for staying safe can be applied.
Filosofia The campaign will predominantly target the west coast where a large portion of their regular visitors, who often consider Los Cabos a home away from home, hail from.

Los Cabos is no stranger to recovering from a crisis. In 2014, Hurricane Odile decimated the destination, but the resilience of the people of Los Cabos led to a swift reopening. The city has been closed to travelers since March, and began their phased reopening plan on June 15, enhancing its already strict safety protocols.
#LosCabosRules will appear on digital, social, pre-roll, native, print and OOH in the cities that attract the most visitors to Los Cabos: Los Angeles, San Francisco, Phoenix, Dallas/Fort Worth and New York.
Tipo de Mídia Interatividade
Managing Diretor
Marketing Director
Marketing Manager
Social Media Manager
Brand Coordinator
Chief Creative Officer
Group Creative Director
Group Creative Director
Director executivo criativo
Senior Art Director
Senior Copywriter
Produtor executivo
Content Producer
Director de contas
Supervisor de conta
Senior Integrated Producer
Chief Strategy Officer
Diretor de Planejamento Estratégico
EVP, Media
Director, Programmatic
Director, Paid Search and Paid Social
Editorial Company / VFX Company
Managing Diretor


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