John Maxham
Chief Creative Officer at DDB Chicago
Chicago, Estados Unidos
TituloGabe’s Worst Nightmare
Agência
Campanha Agent vs. Agent
Anunciante State Farm Insurance Companies
Marca State Farm
Data da primeira Transmissão/Publicação
Sector Empresarial Seguros
História In State Farm’s new football work which was created by DDB Chicago, Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.
Filosofia Gabe's attempt to make Aaron jealous by bringing on last year’s NFL MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.
Tipo de Mídia Televisão
Comprimento
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