John Maxham
Chief Creative Officer at Laughlin Constable
Chicago, Estados Unidos
TituloStreet Racer
Campanha Old People - Boost Mobile
Anunciante Boost Worldwide, Inc.
Marca Boost Mobile
PostedAbril 2003
Sector Empresarial Serviços de telefone móvel
História "Teens" come together for a street race using their Boost Mobile phones. Yet, instead of showing teens, it's just more fun to show old people.
Filosofia Demonstrate how Boost mobile phones with 2WAY is an integral part of how young friends come together and stay in touch when they're hanging out. Besides being funny, the old people allowed Boost a way of demonstrating their understanding of teen culture without looking like the stereotypical cell phone company. The result was an extension of the introduction work that was entertaining, relevant and completely unique work.
Problema This spot had high expectations from the previously released "Party" and "Skater" spots, which introduced Boost Mobile to California and Nevada teens. It had to continue to portray Boost as a credible wireless brand that truly "gets" youth culture and lifestyle, while maintaining the humor and dialogue of the original launch work.
Tipo de Mídia Televisão
Mercado Estados Unidos
Director de arte
Director de contas
Executivo de contas
Produtor da agência
Director de fotografia
Director executivo criativo
Director criativo

People related to this work

Anúncios relacionados


Create a free Talent profile and become a member of AdForum

Get Started