|Campanha||Old People - Boost Mobile|
|Anunciante||Boost Worldwide, Inc.|
|Sector Empresarial||Serviços de telefone móvel|
|História||"Teens" come together for a Fabolous concert using their Boost Mobile phones. Yet, instead of showing teens, it's just more fun to show old people.|
|Filosofia||Demonstrate how Boost mobile phones with 2WAY is an integral part of how young friends come together and stay in touch when they're hanging out. Besides being funny, the old people allowed Boost a way of demonstrating their understanding of teen culture without looking like the stereotypical cell phone company. The result was an extension of the introduction work that was entertaining, relevant and completely unique work.|
|Problema||This spot had high expectations from the previously released "Party" and "Skater" spots, which introduced Boost Mobile to California and Nevada teens. It had to continue to portray Boost as a credible wireless brand that truly "gets" youth culture and lifestyle, while maintaining the humor and dialogue of the original launch work.|
|Tipo de Mídia||Televisão|
|Realizador||Kuntz & Maguire|
|Director de contas||Richard Turner|
|Executivo de contas||Jonathan Balck|
|Produtor da agência||Monica Bunch|
|Director de fotografia||Neil Shapiro|
|Produtora||Morton Jankel Zander (MJZ)|
|Director executivo criativo||James Dalthorp|
|Director criativo||John Maxham|
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