Kim Boisen
Board Member at Robert/Boisen & Like-minded
Copenhagen, Dinamarca
TituloThe Most Bizarre Wedding Tradition
BriefGetting people's attention on Social Media is only getting harder. Double that with a tiny budget and a serious issue, and we're close to impossible. So to stand out and organically reach as many people as possible, we decided to blend in by creating a Trojan Horse of a viral video called:
Agência
Campanha The Most Bizarre Wedding Tradition
Anunciante Save the Children Denmark & Ministry of Foreign Affairs Denmark
Marca Save the Children Denmark & Ministry of Foreign Affairs Denmark
Data da primeira Transmissão/Publicação 2017 / 10
Sector Empresarial Direitos humanos
História There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages.
Tipo de Mídia Viral
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