| Titulo | Keyboard Queen |
| Agência | BMF |
| Campanha | Find Your Fit |
| Anunciante | The Athlete's Foot |
| Marca | The Athlete's Foot |
| Posted | Julho 2012 |
| Sector Empresarial | Roupa Desportiva |
| História | BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign. Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit. The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers. |
| Tipo de Mídia | Televisão |
| Produtora | Good Oil |
| Contribuição da agência | BMF |
| Realizador | Hamish Rothwell |
| Director executivo criativo | Carlos Alija |
| Director executivo criativo | Laura Sampedro |
| Equipa criativa | Michael Graziano |
| Equipa criativa | Daniel Staudinger |
| Equipa criativa | Carlo Mazzarella |
| Equipa criativa | James Pash |
| Equipa criativa | Andie Graham |
| Equipa criativa | Trent Hendrick |
| Produtor | Chana McLallen |
| Director de fotografia | Crighton Bone |
| Director de contas | Brad Smith |
| Director de contas | Alison Primmer |