Jason Schragger
Chief Client Officer at Saatchi & Saatchi Los Angeles
Torrance, Estados Unidos
TituloMINI vs. Monster
Agência
Campanha MINI vs. Monster
Anunciante BMW
Marca BMW
Data da primeira Transmissão/Publicação 2011 / 1
Sector Empresarial Automóveis
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For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.”
Tipo de Mídia Televisão e Cinema
Trilha sonora Bleeding Heart
Pós-produção
Director criativo
Redator
Director de arte
Account Team
Account Team
Account Team
Produtor da agência
Produtor executivo da agência
Planning Supervisor
Planning Supervisor
Produtora
Realizador
Produtor
Produtor
Offline Editor
Lead 2D Artist
Lead 2D Artist
Lead 3D Artist
Lead 3D Artist
Grading
3D Production Company
Música
Audio Studio Stopp Sweden
Audio Design
Project Manager
Compositor
Lyric Writer
Compositor
Lyric Writer

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