Bonds - "Dad Bods"

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Austrália

9860

Titulo	Dad Bods
Agência	Clemenger BBDO Melbourne
Campanha	Dad Bods
Anunciante	Pacific Brands Underwear Group
Marca	Bonds
Data da primeira Transmissão/Publicação	2016 / 8
Sector Empresarial	Lingerie, roupa íntima e pijamas
História	We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day.
Tipo de Mídia	Viral
Comprimento	85 seconds
Creative Chairman	James McGrath
Chief Creative Officer	Ant Keogh
Director criativo	Anthony Phillips
Director criativo	Richard Williams
Planning Director	Michael Derepas
Produtor da agência	Michael Derepas
Operations Director	Sharon Adams
Realizador	Tony Rogers
Director de fotografia	Marin Johnson
Produtor	Jason Byrne
Grade Artist	Martin Greer
Editor	Sam Coates
Audio Engineer / Sound Designer	Stevo Williams
Managing Partner	Simon Lamplough
Director de contas	Grant Oorloff
Marketing Manager	Emily Small