El Tiempo Newspaper - "Women Rewrite Women"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colômbia

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Marca: El Tiempo Newspaper
País: Colômbia

Anunciante: El Tiempo

Titulo	Women Rewrite Women
Brief	#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
Agência	MullenLowe SSP3 Colombia
Campanha	Women Rewrite Women
Anunciante	El Tiempo
Marca	El Tiempo Newspaper
Posted	Novembro 2018
Sector Empresarial	Jornais, revistas e livros
História	El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition.
Tipo de Mídia	Case Study
Director criativo	Juan Pablo Maldonado
Director criativo	Camilo Jiménez
Redator	Juan Pablo Maldonado
Director de arte	Mario Mendoza
Director de arte	Victor Rodriguez
Director de arte	Camilo Jiménez
Produtora	Macarena Films
Realizador	Miguel Herrera
Produtor da agência	Jonhatan Bolívar
Chairman	Francisco Samper
Chief Creative Officer	Carlos Andrés Rodríguez
Chief Operating Officer (COO)	Juan-Pablo García
Design de imagens	Yeison Barba
Tech Developers	Jason Lusthaus
Development	Andres Pachón
Development	Eric Elia
Development	Jules Petrarca
Development	Jeremy Landis