Titulo | My Line |
Agência | MullenLowe SSP3 Colombia |
Campanha | My Line |
Anunciante | Ministry Of Communications & Technology |
Marca | Ministry of Communications & Technology of Colombia |
Data da primeira Transmissão/Publicação | 2018 |
Sector Empresarial | Eletrodomésticos e áudio-visual |
História | In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally. This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Juan Pablo Maldonado |
Director criativo | Camilo Jiménez |
Redator | Juan Pablo Maldonado |
Director de arte | Mario Mendoza |
Director de arte | Victor Rodriguez |
Director de arte | Camilo Jiménez |
Realizador | Miguel Herrera |
Produtor da agência | Jonhatan Bolívar |
Chairman | Francisco Samper |
Chief Creative Officer | Carlos Andrés Rodríguez |
Chief Operating Officer | Juan-Pablo García |
Design de imagens | Yeison Barba |
Development | Jason Lusthaus |
Development | Andres Pachón |
Development | Eric Elia |
Development | Jules Petrarca |
Development | Jeremy Landis |