Roberto Pereira
Director criativo at AlmapBBDO
São Paulo, Brasil
Titulo Gatorade Billboard Refrigerator
Agência
Campanha Billboard Refrigerator
Anunciante PepsiCo Inc.
Marca Gatorade
Data da primeira Transmissão/Publicação 2014 / 1
Sector Empresarial Bebidas carbonadas
Filosofia Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match 
Resultado With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. 
Tipo de Mídia Case Study
Comprimento
Mercado Brasil
Director criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa Vinny Couto
Equipa criativa
Account Manager
Account Manager
Produtora
Editor
Produção de som
Voz
Fotógrafo
Fotógrafo
Retocador digital
RTV
RTV

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