Titulo | Bullet |
Agência | Deutsch |
Campanha | Bullet |
Anunciante | Sony Corporation of America |
Marca | Sony Playstation |
Data da primeira Transmissão/Publicação | 2009 / 2 |
Produto | Killzone 2 |
Sector Empresarial | Consolas de videojogos |
Legenda | War. Perfected. |
História | The commercial for Playstations Killzone 2, launching February 25th, is completely true to the game, since it is the game. It is the first ever fully interactive counterpart on PSN: a full 3D version of the spot in which players can navigate their way through the commercial. Immersive advertising as gameplay or gameplay as advertising? And what does this mean for the future of engagement? The commercial, created by Deutsch LA, Guerilla Games and Zoic Studios will revolutionize the way audiences view gaming advertising. |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Caiaphas |
Chief Creative Officer | Eric Hirshberg |
Group Creative Director | Michael Bryce |
Group Creative Director | Jason Elm |
SVP/Director of Integrated Production | Tom Dunlap |
Redator | Jeff Candido |
Redator | Brian Miller |
Produtor executivo da agência | Victoria Guenier |
Produtor da agência | Todd Krolczyk |
Director de arte | Bernie O'Dowd |
Assistant Sound Engineer | Nick Bozzone |
Producer | Erin Reilly |
Director de media | Vonda LePage |
Shoot Location | Guerilla Games |
Audio Post Production | POP Sound |
Música | CBMB |
Produção musical | Terrorbird |
Game Developer | Guerilla Games |
Development Director | Arjan Brussee |
Director de arte | Jan-Bart van Beek |
Animation Director | Jan-Bart van Beek |
Produtor | Geert Donker |
Lead Technical Artist | Paullus Bannink |
Music Supervisor | Lauren Ross |
Music Supervisor | Jessica Caragliano |
Engenheiro de áudio | Stephen Dixon |
Produtora | Zoic Studios |
Empresa de produção | Zoic Studios |
Realizador | Loni Peristere |
Pre-Viz Editor | Stewart Walks |
Online/VFX Editor | Dmitri Gueer |
Interatividade | Chris Stevens |
Online/Flame | Chris Stevens |
CG Supervisor | Andy Wilkoff |
Produtor | Neil Ingram |
Produtor executivo | Aaron Sternlicht |
SVP, Marketing & PlayStation Network | Peter Dille |